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I'm Martari Federico and I'm a Visual Merchandiser , Junior Fashion Designer , Textile Designer , Visual Graphic Designer , Web Designer , Digital Strategist and Branding Specialist .

After graduating from high school at the Ettore Bolisani Higher Education Institute in Isola della Scala, I obtained a high specialization diploma at the Re Art Fashion Institute in Verona, during the Visual Merchandising & Fashion Show .

During the academic career, I was able to know and obtain the main skills regarding the study and design of a clothing collection , starting from the creation of inspirational fashion moodboards , study of the main types of fabric in the field of textile products , realization of product data sheets for all the main product categories , up to the development of print and graphic patterns to be developed on the garments of a collection proposal.

Subsequently I obtained a first level master's degree from the NAD academy | New Academy of Design of Verona, in the field of Visual Graphic Design .

The post-academic master allowed me to know the main aspects related to the design and creation of a logo and its visual identity system , declining the executive on business cards , brochures , presentation posters , flyers , magazines and on large format paper communication material such as posters , in addition to the creation of graphics dedicated to the exhibition design field.

foto profilo

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SERVICES

MARKETING, SOCIAL STRATEGIES and EDITORIAL PLANS DEVELOPMENT

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Study and development of marketing and social strategies, to define a coherent and uniform identity for a company or a professional, making it unique and recognizable in the reference sector.

BRANDING & VISUAL IDENTITY

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Analysis, study and graphic design, to define a coherent and uniform identity for a company or a professional, making it unique and recognizable in the reference sector.

SOCIAL MEDIA MANAGEMENT

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Development of an advertising marketing plan, creation and management of social profiles for freelancers and companies.

Creation and management of activity sheets on Google My Business and management of advertising campaigns on Google ADS, Instagram ADS and LinkedIn ADS.

WEB DESIGN & DIGITAL COMMUNICATION

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Design and implementation of presentation websites or with integrated e-commerce, through platforms such as Wordpress with integration of the WooCommerce plugin, Shopify, Wix for individuals, freelancers, small and medium-sized companies in different sectors.

SEO, SEM and COPYWRITING

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Analysis, optimization and indexing of new or existing websites, following the dynamics of SEO optimized for the Google search engine.

Study of texts and claims for offline and online communication campaigns, through the use of the main mobile devices.

FASHION DESIGN & TEXTILE DESIGN

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Creation and development of clothing collections for men, women and children, with the development of inspirational moodboards, creation of product data sheets for all the main product categories and development of prints for collection proposals.

Specific analysis of fabrics, trend-research, development of color charts, cool-hunting and study of trends in the Italian and international fashion scene.

Professional training

2020

Communication specialist - Expert in Digital Storytelling

Penta Training - Sommacampagna - Verona, IT

2018 - 2019

Master in Visual Design

NAD - New Design Academy - Verona, IT

2016 - 2018

High specialization diploma in Visual Merchandising

& Fashion Show

Re Art Fashion Institute - Verona, IT

2011 - 2016

High school diploma, applied sciences

ISS Ettore Bolisani, Isola della Scala - Verona, IT

CONTACT ME HERE

Request a consultation for the development of your project .

Telephone : + 39 3382357968

Email : martarifederico@live.it


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